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Tour de What?
“Don’t speed pass the girls. Wave a little, and give ‘em a big ol’ smile,” says Benno Baenziger, co-founder of Electra Bicycle Company...
click here for full copy...
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The latest in family values
At Electra we love that term, “family values”, to us it’s kind of like our mission statement. Which by the way is all about, fun, diversity, and respecting each other ... click here for full copy...
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Why don't more people ride?
Chris Holmes and his wife Laura are new to retailing. They opened Bicycle World and Fitness in Houston, Texas, just over a year ago and have rapidly become a success in the Texas market... click here for full copy...
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The Rat's outta the bag
In other words: Big Daddy Roth's Rat Fink by Electra is available to those special lowriding connoisseurs who haul their asses down to an Electra dealer today. What you get is a total eye-popping, rolling-around-the-boulevard, opposite sex-magnet of a cruiser. Locate the most forward-thinking dealers in the country at electrabike.com.
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AH-H-H! The Sweet smell of Salt.
Benno and Jeano have done it again. Obsessed with everything retro, they turned to the salt flats this time and came up with the sweetest riding bike ever. The Rockabilly Boogy. Benno says, “The ride ..."click here for full copy...
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Why don't more people ride?
“Our increase in sales for 2004 was significant,” says Andy Jordan, “and it was a direct result of selling Townies®. ..."click here for full copy...
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Pretty in Pink
"Flat Foot Technology™ Rules!"
The Townies® are a lot of things to people. People swear by them, love them and are rushing to buy them. After all, Townies solve issues other bikes don’t...."click here for full copy...
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AH-H-H! The Sweet smell of Salt.
Benno and Jeano have done it again. Obsessed with everything retro, they turned to the salt flats this time and came up with the sweetest riding bike ever. The Rockabilly Boogy. Benno says, “The ride ..."click here for full copy...
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AH-H-H! The Sweet smeell of Salt.
Benno and Jeano have done it again. Obsessed with everything retro, they turned to the salt flats this time and came up with the sweetest riding bike ever. The Rockabilly Boogy. Benno says, “The ride ..."click here for full copy...
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What do your feet have to do with your knees, your spine and your wrists?
“Sit on a Townie™ for the first time and you’ll get it right away, ” says Dr. Carlin, ”because you’ll be sitting flat footed.” And flat footed means a lot of things. It means you won’t be tempted to lower the seat height to prevent feeling wobbly ..."click here for full copy...
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Pretty in Pink
"Flat Foot Technology™ Rules!"
The Townies® are a lot of things to people. People swear by them, love them and are rushing to buy them. After all, Townies solve issues other bikes don’t...."click here for full copy...
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The Flat Foot Fetish continues...
We’ve been putting our feet down a lot lately.
So here’s where we’ve taken the “Flat Foot Technology™”: The Straight 8 is a dream come true, with its hydro-formed high-end aluminum frame, checkered rims and powder-coated red spokes..."click here for full copy...
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Why don't more people ride?
When Lois Moss says, “We are forever re-ordering, or "it can’t be possible that we sold through those already,” she is talking about the Electra bikes, both the all-new Townies™ and the cool cruisers. ..."click here for full copy...
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What do your feet have to do with your knees, your spine and your wrists?
“Sit on a Townie™ for the first time and you’ll get it right away, ” says Dr. Carlin, ”because you’ll be sitting flat footed.” And flat footed means a lot of things. It means you won’t be tempted to lower the seat height to prevent feeling wobbly ..."click here for full copy...
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More fun than a tennis bracelet, and half the price.
HOLIDAY GIFT BUYING CAN BE REALLY SCARY.
If you are reading this, statistically speaking you are most likely a guy. (Sorry to those gals smart enough to check this ad out too). It's holiday season very soon. ..."click here for full copy...
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Benno is completely Worn Out these days
"Our resident fashion guru (some say Genius) Benno has really outdone himself. His newest bikes look old and worn out. Known for his fashion radar, Benno has named..."click here for full copy...
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Dear
President Bush and Senator Kerry
"We don't mean to be disrespectful, but we couldn't help
notice after your bicycle mishaps this year on conventional
diamond-frame bikes that you might want to consider a different..."click
here for full copy...
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Why
don't more people ride?
"We know a good thing when we see it." Says Pat Sorensen
of Penn Cyclery It was at Interbike, "We have to check
these bikes out at Electra said Bill ???They are on to something,
cool..."click
here for full copy...
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The
Revil made me do it
"It's my goal to reflect my own style in everything I own,
wear, do. A good friend calls my style "Potterisms,'"
says Casey Potter. "It's really all about fun. The ballsym,
'burn rubber' rear tire and chopper-handlebars of the Revil
fit me."
Modern cruisers, with modern components, for modern people.
electrabike.com.
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Why
don't more people ride?
There are two important reasons why Benno has put his feet down
lately. The first is to help people overcome the fear created
from tippee-toeing due to conventional frame designs with their
high seats. (The outcome being, people often hang up their bikes
in the garage to collect dust!) click
here for full copy...
(click the ad for a larger image) |
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The
Rat's outta the bag
In other words: Big Daddy Roth's Rat Fink by Electra is available
to those special lowriding connoisseurs who haul their asses
down to an Electra dealer today. What you get is a total eye-popping,
rolling-around-the-boulevard, opposite sex-magnet of a cruiser.
Locate the most forward-thinking dealers in the country at electrabike.com.
(click the ad for a larger image) |
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Why
don't more people buy bikes?
“By Christmas we had sold over 80 Townies. My staff has
people coming in asking, Where are those Townies?, or, Where
are those bikes with the flat feet?" says Jay, adding,
"That's definitely a difference in anything out there,
especially at this price point. Needless to say we are sold
on the brand Electra Townie™, and plan to sell a whole
lot of them in 2004." click
here for full copy...
(click the ad for a larger image) |
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Why
don't more people ride?
There are two important reasons why Benno has put his feet down
lately. The first is to help people overcome the fear created
from tippee-toeing due to conventional frame designs with their
high seats. (The outcome being, people often hang up their bikes
in the garage to collect dust!) click
here for full copy...
(click the ad for a larger image) |
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Think
of it as a cruiser, for the Autobahn
Flat Foot Technology rules.
To Benno. "Flat Footed" was the logical step towards
a user friendly bike people could enjoy riding. By lowering
the seat enough to afford flat feet, he also moved the bottom
bracket forward, giving Townies the proper leg extension, and
a super comfortable chopper-inspired ride. He says, "It's
a fun addicting ride. You have to try it." click
here for full copy...
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Announcing
the birth of the Townie
His work-out ethic. Her smarts and curvy good looks.
We like the results of diverse marriages. Like mixing the comfortable
laid back seating position of the odd, but fast recumbent, to
our smart and swoopy curved cruisers. And, coming up with the
next generation of bikes, The Townies. click
here for full copy...
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When
German engineering meets up with Hollywood
Talk about crazy marriages. Designer from Berlin, falls for
starlet in Hollywood. The result, a perfect union of precision & style. With over 31 models affordably priced from $170
to $480, you won’t go broke committing. Modern cruisers,
with modern components for modern people. Since 1993.
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the ad for a larger image) |
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Redefining
da Classics for over ten years
Da jaded and bored have found a voice. The voice is Electra.
With over thirty models to choose from, all reasonably priced
from $170 to $480 base prices. Modern cruisers, with modern
components, for modern people, since 1993.
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We
Race
From coffee shop to coffee shop, video store and back, We race.
Join the jaded and bored in the alternative vehicle of choice.
Modern cruisers, with modern components, for modern people.
With 31 models, priced affordably, from $170 to $480 since 1993.
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Actually
the Bikes came First
Magically the most jaded, bored consumers are falling in love
again - with each other and with their bikes. As the old saying
goes, there's someone (something) for everyone. And, with 31
models reasonably priced from $170 to $480 retail, you won't
go broke committing - just a little crazy deciding. Modern cruisers,
with modern components, for modern people, since 1993.
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