MARCH 31, 2004 -- LOS ANGELES, CA (BRAIN)--A cameo appearance by several Electra cruisers wowed a crowed gathered at a runway show for designer Nony Tochterman's Petro Zillia apparel line. While some Hollywood celebrities like pop singer Paula Abdul came to check out the latest clothes, many left wanting a cruiser after Tochterman closed the show by riding down the runway on a custom pink Electra June. She had also placed three cruisers on display outside the runway. The cruisers received so much attention that several attendees asked Electra founders Jeano Erforth and Benno Baenziger for their autographs. Several produces said they wanted to use the bikes in upcoming projects and even Abdul asked how she could get her hands on one. Baenziger was impressed. "We are constantly thinking about how we can make casual cycling cool, and this is part of it. The response tonight was amazing," he said after the show. The event was part of the Mercedes Benz Fashion Week in Los Angeles, an affair that draws hundreds of top designers and attracts media from around the world. Article courtesy of Bicycle Retailer.