Introduction. Here at Electra the way we think shows in everything we do and in every bicycle we create. Electra has stood the test of time by staying true to our commitment to bring you the finest cruiser and comfort bikes in the world. We have always gone with our instincts; to marry great designs with the best technology available and create bicycles that are meant to be enjoyed, ridden and treasured, not just admired. Our technical data is proof positive that an Electra is more than just a pretty face.