Why an Electra? In the old days cruisers were very cool looking, very heavy, and very hard to pedal. Built only for a short cruise around the neighborhood. Our "Original Modern Cruisers" are an evolution of the classic designs that defined America in the 1940's and 50's. We kept the cool stuff; the style and the attitude and discarded the bad stuff; the weight and the lack of maneuverability. We began with the look, chose lightweight materials, engineered a better frame and then added state-of-the-art components. So now you can look great, ride comfortably for any distance and enjoy a classic Electra for life.