Kids will be kids. Yours will just be a little cooler.

Remember when you first learned how to ride? Remember riding to your friend’s house or the store? Or just taking off for nowhere in particular? It was simple and fun. Remember fun? We do. And we’re making sure your kids do too. What sets Electra apart from the pack is the patented Flat Foot Technology®. Available on all 20" models, the technology ensures proper leg extension and no tippy-toe stops so kids can focus on the enjoyment of the ride. Our specially designed kid-sized saddles, handlebars and grips help guarantee perfect fit and our unique frame design offers the adjustability to accommodate major growth spurts. While the little ones will definitely like the cool designs, the parents will appreciate the rustproof stainless steel hardware, alloy rims, fenders, and thud-resistant steel chainguards on almost all models. Choose between the 16" Cruisers (with removable training wheels) and the 20" models, and get ready to ride like the wind.