Electra Blog


Electra Helmet Sizing

Believe it or not... it was only a year ago that we introduced Electra helmets! Since then, we've seen so many awesome pics of people like you on Facebook and Instagram rocking Electra helmets... looking good and riding safe. Our helmets are unique in that they only come in three sizes, and we don't differentiate our adult and kids' offerings. 

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Spotted: Forbes Magazine

Last week, we got to hang with the awesome Scott Kramer, a contributing editor for Forbes Magazine. The team showed him around, gave him the run-down of our newest Go! bikes and then sent him out to ride the coastline and conquer the hills of Encinitas on our Townie Commute Go!


Bike to Work: Townie Commute Go!

Recently, I fell in love. It wasn’t love at first sight, more of a slow burn. I was immediately attracted, but it took some time to make an approach. In fact, it took months and I was so glad that I finally went for it. After our first date, I knew this was the one for me. I even showed my new love to my wife and believe it or not, she was thrilled.


Spotted: Bicycling Magazine

“I want to drink my coffee while I ride to work.” It’s as simple as that. And trust us, we want to too.

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Where Will You Go!

Go! to the store. Go! to the beach. Go! to work.

Where will you Go! We want to know. If you didn't have to worry about hills, distances or having absolutely ripped legs on a bike, where would you Go!?


Spotted: Today Show

Spring is here! Which means we can get outside and ride, finally. The Today Show agrees.

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