Crafting beautiful, original bikes is in our DNA. Artistry, individuality and fun are kind of our things. Nothing showcases Electra's passion for design better than our Fashion Cruisers. It's amazing to create a bike and see someone connect with it on a whole other level. Because these bikes reflect personality and style.
Since the release of our helmet collection last year, we’ve been hard at work cooking up some super cool new graphics and solid color options that will surely heat up your summer cruising. Whether you are looking to play it subtle or be a showstopper, there is a helmet for everyone, to fit any style. We want to keep that awesome brain of yours safe and sound while you ride and look good doin' it.
If you've spent much time perusing the Electra blog (or our bike accessories), you've probably caught on to the fact that we love food.
Cruisers are classics, but it never hurts to freshen up with a nice new paint job. The new Electra Cruiser Lux collection includes colors that look good along the coastline, on the sandy plains of the desert or on city streets. These bikes still ride smooth... and just for kicks, don't forget to add some Electra accessories to make it your own.
We love bike bells. It's true. And you guys do, too, because we are constantly selling out of them. This summer we released a bunch of new ringer bells and here are just a few of our favorites...