Electra Blog





Around 1010: Cars & Vehicles

Bikes, cars and vehicles. At Electra, we love all of them. In fact, plenty of our bikes have been inspired by cars... even planes and trains! So, we asked a couple employees to play show and tell. Here is a little more about the hot wheels we have rolling around Encinitas and up to the office.

1. Ray and his Vespa




Spotted: Essence Magazine

We have wanderlust year round, but everyone knows summer is the ultimate vacation season. Whether that's going to the tropics, the mountains or somewhere in sunny California, every traveller has a packing list. In the June 2016 issue of Essence Magazine, the editor compiled some of her favorite travel products, one of which is our lovely Electra Ladies' Loft 7D in Teal.

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Cassye & Her Sunshine

To preface the story we'd like to share, you should know that here at Electra we draw inspiration from everything around us. This includes tacos from the shop down the street from the office to old school auto trends. This story is about an Electra fan and her bike, Sunshine.


13 Questions for Chad Majer

Meet the one of the personalities behind Electra's customer service line, Chad Majer. Not only does he take a lot of pride in his work, he is also our parking lot regulator. Which he also takes pretty seriously.

13 Questions for Chad Majer