Electra Blog

Electra Love: Simon and His Straight 8

Electra bikes can be found all around the world, and we are consistently amazed when we hear from Electra fans in other countries. Here is an awesome story from a new Electra bike owner, Simon.

Hi there!

My name is Simon. I'm someone who likes to share good experiences when I appreciate something, so I wanted to share my experience about discovering Electra.

13 Questions for Keili Fernando

Next on our roster is Keili. You can find her all around the office - that might mean capturing great photos for Electra's social media channels or arranging an awesome team lunch in the Electra kitchen.

13 Questions for Keili Fernando

13 Questions for Candice Warner

Today, you get to meet Candice. Not only is she super talented and creative, but a master at paper quilling. Or anything that has to do with paper, really. Her other talents include baking chocolate chip cookies and busting out some mean dance moves. She's also one of Electra's awesome graphic designers.

Around 1010: Beaches

When the Electra team isn't in the office, there is a very high likelihood you can find us at the beach. Being in sunny San Diego, there is no excuse not to enjoy some Vitamin D, sand and water. It's just too easy to hop on a bike and cruise on over to one of our favorite (locals only) surf spots.

1. Swami's Beach

13 Questions for Ray Hanstein

Meet our bike product manager, Ray. He almost always has a cup of coffee in hand and headphones on playing some great jams. If you're up for a good story, ask him about any one of his tattoos.

13 Questions for Ray Hanstein

Real Talk: New Townie Colors Are Here

We all love Vanilla, Orange Pearl and Lilac dearly... but it was time to play with some new colors and combinations for our next installment of the best, most comfortable bike out there. There's only so much you can say about our beloved Electra Townie, so we will let the bikes speak for themselves.

Here are just a few of our favorites:

Grandpa & His Townie

We always love hearing stories about people getting back on bikes despite their physical injuries. Here's a story from one of our awesome Electra retailers about her grandfather riding a Townie for the first time:

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13 Questions for Robin Vallaire

Meet the mind behind Electra's artistry and originality - Robin Vallaire, Electra's creative director. She has as the utmost appreciation for tacos, old school hip hop and Bruce Lee.

13 Questions for Robin Vallaire