Electra Blog

Commuting 101: The Essentials

National Bike Month may be over, but that doesn’t mean the riding stops! If you've stepped up to the challenge (or awesomeness) of commuting by bike Monday through Friday, we recommend outfitting your bike with a few helpful accessories. Get your checklist ready because we’ve compiled a few essentials you’ll want in your bag every time you hit the road.

Front and Rear Lights




Electra Helmet Sizing

Believe it or not... it was only a year ago that we introduced Electra helmets! Since then, we've seen so many awesome pics of people like you on Facebook and Instagram rocking Electra helmets... looking good and riding safe. Our helmets are unique in that they only come in three sizes, and we don't differentiate our adult and kids' offerings. 

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Spotted: Forbes Magazine

Last week, we got to hang with the awesome Scott Kramer, a contributing editor for Forbes Magazine. The team showed him around, gave him the run-down of our newest Go! bikes and then sent him out to ride the coastline and conquer the hills of Encinitas on our Townie Commute Go!

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Bike to Work: Townie Commute Go!

Recently, I fell in love. It wasn’t love at first sight, more of a slow burn. I was immediately attracted, but it took some time to make an approach. In fact, it took months and I was so glad that I finally went for it. After our first date, I knew this was the one for me. I even showed my new love to my wife and believe it or not, she was thrilled.


Spotted: Bicycling Magazine

“I want to drink my coffee while I ride to work.” It’s as simple as that. And trust us, we want to too.

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Electra Love: Michiel and His Amsterdam

Riding an Electra bike can bring back memories and a special sentimental feeling to riders. It's a child-like joy that never gets old. An Electra fan, Michiel V., shared his story and experiences with us on his connection with his Amsterdam.

Q: Why did you choose this Electra bicycle?


Spotted: Los Angeles Magazine

From our friends just about two hours north, the folks at Los Angeles Magazine know that there is plenty of adventuring to be done in Southern California's winter season. The mountains and desert are in one direction, and in the other direction, you'll find suburban neighborhoods and (our favorite place) the ocean. Just a few of the awesome activities include kayaking, skiing, swimming, running, and of course, biking.

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Electra Back In The Day

Electra Bicycle Company started in 1993 and has become the leading lifestyle bicycle brand in North America. It's been more than 20 years since our start, so we decided to take a little trip down memory lane. We talked to Josh, Electra's longest standing employee, about the early days of the company.

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