Electra Blog

Real Talk: New Townie Colors Are Here

We all love Vanilla, Orange Pearl and Lilac dearly... but it was time to play with some new colors and combinations for our next installment of the best, most comfortable bike out there. There's only so much you can say about our beloved Electra Townie, so we will let the bikes speak for themselves.

Here are just a few of our favorites:


Grandpa & His Townie

We always love hearing stories about people getting back on bikes despite their physical injuries. Here's a story from one of our awesome Electra retailers about her grandfather riding a Townie for the first time:

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13 Questions for Robin Vallaire

Meet the mind behind Electra's artistry and originality - Robin Vallaire, Electra's creative director. She has as the utmost appreciation for tacos, old school hip hop and Bruce Lee.

13 Questions for Robin Vallaire


13 Questions for Alex Bribiesca

Next on the Electra class roster is Alex Bribiesca. He wears a lot of hats, primarily handles a lot of problem solving on the warranty and e-commerce teams.

13 Questions for Alex Bribiesca






Around 1010: Cars & Vehicles

Bikes, cars and vehicles. At Electra, we love all of them. In fact, plenty of our bikes have been inspired by cars... even planes and trains! So, we asked a couple employees to play show and tell. Here is a little more about the hot wheels we have rolling around Encinitas and up to the office.

1. Ray and his Vespa