Spotted: Today Show

Spring is here! Which means we can get outside and ride... FINALLY. The Today Show agrees.

Our friend from Bicycling Magazine, Clint Carter, hopped on the TODAY Show (kind of awesome) this week and shared his picks for the best bikes and accessories this spring. Lucky us... the Electra Loft 1 made the cut! According to Clint, the raised handlebars and upright, comfortable riding position make this an awesome, commuter-friendly bike. Plus, the accessories you can add to the bike, such as a cup holder, are great.

Built to handle the rigors of the road, Loft™ is a bike created with the commuter lifestyle in mind. But the single-speed is all about functional minimalism - bells and whistles not included. It’s built with a simple coaster brake and a sturdy alloy frame. 700c wheels, an upright riding position and a lightweight frame ensure a smooth, comfortable ride even if you’re pedaling just a few miles. Whether you’re an urban commuter or just looking for a fun ride, the Electra Loft™ is for you.

Check out the Today Show story and video here.

Find Loft 1 at your local Electra dealer.

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