Blog: May 2017


Commuter-Friendly Accessories

At Electra, we know a bit about traffic... and not just because we live in Southern California. Some of us ditch the car keys and commute the streets of North County San Diego by (Electra) bike during early morning and evening rush hour. Because of that, we have some recommendations for awesome accessories that'll gear your ride up in style, safely.


Electra Helmet Sizing

Believe it or not... it was only a year ago that we introduced Electra helmets! Since then, we've seen so many awesome pics of people like you on Facebook and Instagram rocking Electra helmets... looking good and riding safe. Our helmets are unique in that they only come in three sizes, and we don't differentiate our adult and kids' offerings. 

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Spotted: Forbes Magazine

Last week, we got to hang with the awesome Scott Kramer, a contributing editor for Forbes Magazine. The team showed him around, gave him the run-down of our newest Go! bikes and then sent him out to ride the coastline and conquer the hills of Encinitas on our Townie Commute Go!

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Bike to Work: Townie Commute Go!

Recently, I fell in love. It wasn’t love at first sight, more of a slow burn. I was immediately attracted, but it took some time to make an approach. In fact, it took months and I was so glad that I finally went for it. After our first date, I knew this was the one for me. I even showed my new love to my wife and believe it or not, she was thrilled.


Spotted: Bicycling Magazine

“I want to drink my coffee while I ride to work.” It’s as simple as that. And trust us, we want to too.

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