Blog: June 2017


Electra Love: Adventures with Margaux

Every time we receive a fun, inspiring story behind the love a rider has for their Electra, we can't help but smile. That's why we're so excited to share the adventures of Alicia and her Townie, Margaux.

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Electra Artistry: Helmets

Since the release of our helmet collection last year, we’ve been hard at work cooking up some super cool new graphics and solid color options that will surely heat up your summer cruising. Whether you are looking to play it subtle or be a showstopper, there is a helmet for everyone, to fit any style. We want to keep that awesome brain of yours safe and sound while you ride and look good doin' it.


Commuting 101: The Essentials

National Bike Month may be over, but that doesn’t mean the riding stops! If you've stepped up to the challenge (or awesomeness) of commuting by bike Monday through Friday, we recommend outfitting your bike with a few helpful accessories. Get your checklist ready because we’ve compiled a few essentials you’ll want in your bag every time you hit the road.

Front and Rear Lights



New Stuff! Electra Commuter Bags

Let's be real. Most of us hop on our Electra bikes to catch some fresh air, cruise around the neighborhood or roll up to our local pubs. But some of us want to go further. Start biking more often. Maybe even start commuting to work or run errands by bike. And we get how tough it can be to remember the everyday essentials. Not all of us have enough pockets or tricks to hold keys, wallets, resuable tote bags, laptops, lunch boxes. So, we wanted to make sure riding a little more seriously... doesn't become a pain in the buns.