Blog: July 2017


Spotted: Instyle

Summer is all about letting loose and having a great time. Or, at least giving your inner kid room to run (or ride...?) wild. In what other season can you eat ice cream, cruise the boardwalk and enjoy the beach all at the same time?

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Electra Love: Rhonda & Her Loft 7D

Sometimes it's love at first bike. You may have unexpectedly found your newest two-wheeled crush when passing by a local shop. Or you've done some extensive research and tested bike after bike to make sure it's a perfect match. Either way, we can't wait to share your #ElectraLove and experiences as a first time (or existing) Electra owner.

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Spotted: Parents Magazine

Even mini Electra fans deserve to ride in style. Our Kids’ Townie 3i EQ bikes were spotted with some awesome decorations for this summer’s patriotic Fouth of July festivities. Parents Magazine’s article “All American Bike Parade,” gives four easy and inexpensive ways to get your kiddo’s bike parade ready!