We know a helmet isn’t always the most fashionable piece of gear to rock. But it looks better than a head wound. Trust us.
Spring is here... and thanks for the reminder, Seventeen! We spotted our Ladies' Ticino 7D in Lemon Chiffon on the magazine's glossy pages. With a beautiful custom design and Electra's signature attention to detail, this bike doubles as a fashion accesory AND sweet ride.
The Electra Townie® Go! lets you ride like the wind and charge up hills without ever breaking a sweat. When you combine the legendary quality and performance of Bosch with the frame geometry of the best selling bike in the U.S., you get an e-bike match made in heaven. Or San Diego, which is pretty close.
You know it's a good day when Draft Magazine features your favorite ringer bell, especially as a product to "inspire your next satisfying sweat" ...whatever that means. This awesome bell is bright yellow with a black mug and white froth. Just looking at it makes you feel a little thirsty.
In honor of this special holiday weekend celebrating love, I wanted to acknowledge my funniest valentine yet. No...its not a new boy or a friend who I've known for years...its my bike. Yes people, I'm serious. I know it sounds silly but I simply want to recognize the fact that this bicycle has been the number one catalyst for my new level of freedom and happiness.
Electra is proud to have been a co-sponsor of Taste of Venice 2013 on Abbot Kinney Boulevard in Venice, California. Check out some of our favorite shots from the event.