Arrive Fashionably Safe.

Electra’s new Commute Helmets reflect our commitment to design and innovation while delivering the utmost in protection.

See the New Line

We’ve
got a
patent for
comfort.

Checkmate, guy who invented the couch.

Experience Townie

Arrive Fashionably Whenever.

Individuality comes standard.

Shop Cruisers

You can’t buy your kid’s love.

But best-parent-ever status
is definitely fair game.

Explore Kids’ Bikes