Years of


  • fun
  • fun
  • innovation
  • artistry
  • originality
  • sunburns
  • wheelies
  • coffee runs
  • expression
  • commutes
  • sunsets
  • design
  • joy rides
  • patents
  • chilling
  • color
  • laughs
  • beach days
  • curb jumps
  • adventures
  • bell dings

Electra is celebrating our 25th anniversary

Learn More

You are free to roam about
the city.

Electra’s new Bosch-powered Go! e-bikes make it easier, faster and way more fun to get there. Where will you Go!

Go! Explore

got a
patent for

Checkmate, guy who invented the couch.

Experience Townie

Arrive Fashionably Whenever.

Individuality comes standard.

Shop Cruisers

You can’t buy your kid’s love.

But best-parent-ever status
is definitely fair game.

Explore Kids’ Bikes