Every time we receive a fun, inspiring story behind the love a rider has for their Electra, we can't help but smile. That's why we're so excited to share the adventures of Alicia and her Townie, Margaux.
Since the release of our helmet collection last year, we’ve been hard at work cooking up some super cool new graphics and solid color options that will surely heat up your summer cruising. Whether you are looking to play it subtle or be a showstopper, there is a helmet for everyone, to fit any style. We want to keep that awesome brain of yours safe and sound while you ride and look good doin' it.
National Bike Month may be over, but that doesn’t mean the riding stops! If you've stepped up to the challenge (or awesomeness) of commuting by bike Monday through Friday, we recommend outfitting your bike with a few helpful accessories. Get your checklist ready because we’ve compiled a few essentials you’ll want in your bag every time you hit the road.
Front and Rear Lights
Let's be real. Most of us hop on our Electra bikes to catch some fresh air, cruise around the neighborhood or roll up to our local pubs. But some of us want to go further. Start biking more often. Maybe even start commuting to work or run errands by bike. And we get how tough it can be to remember the everyday essentials. Not all of us have enough pockets or tricks to hold keys, wallets, resuable tote bags, laptops, lunch boxes. So, we wanted to make sure riding a little more seriously... doesn't become a pain in the buns.
Finals are over and diplomas are in hand. What’s next for recent grads? Elle knows. In their online article, “31 Graduation Gifts That Appeal To a Post-College Life,” our new Loft Go! 8i in Cream was featured as the perfect gift for graduates.
At Electra, we know a bit about traffic... and not just because we live in Southern California. Some of us ditch the car keys and commute the streets of North County San Diego by (Electra) bike during early morning and evening rush hour. Because of that, we have some recommendations for awesome accessories that'll gear your ride up in style, safely.
Front and Rear Racks
Last week, we got to hang with the awesome Scott Kramer, a contributing editor for Forbes Magazine. The team showed him around, gave him the run-down of our newest Go! bikes and then sent him out to ride the coastline and conquer the hills of Encinitas on our Townie Commute Go!
Recently, I fell in love. It wasn’t love at first sight, more of a slow burn. I was immediately attracted, but it took some time to make an approach. In fact, it took months and I was so glad that I finally went for it. After our first date, I knew this was the one for me. I even showed my new love to my wife and believe it or not, she was thrilled.