Let's be real. Most of us hop on our Electra bikes to catch some fresh air, cruise around the neighborhood or roll up to our local pubs. But some of us want to go further. Start biking more often. Maybe even start commuting to work or run errands by bike. And we get how tough it can be to remember the everyday essentials. Not all of us have enough pockets or tricks to hold keys, wallets, resuable tote bags, laptops, lunch boxes. So, we wanted to make sure riding a little more seriously... doesn't become a pain in the buns.
Finals are over and diplomas are in hand. What’s next for recent grads? Elle knows. In their online article, “31 Graduation Gifts That Appeal To a Post-College Life,” our new Loft Go! 8i in Cream was featured as the perfect gift for graduates.
At Electra, we know a bit about traffic... and not just because we live in Southern California. Some of us ditch the car keys and commute the streets of North County San Diego by (Electra) bike during early morning and evening rush hour. Because of that, we have some recommendations for awesome accessories that'll gear your ride up in style, safely.
Believe it or not... it was only a year ago that we introduced Electra helmets! Since then, we've seen so many awesome pics of people like you on Facebook and Instagram rocking Electra helmets... looking good and riding safe. Our helmets are unique in that they only come in three sizes, and we don't differentiate our adult and kids' offerings.
Last week, we got to hang with the awesome Scott Kramer, a contributing editor for Forbes Magazine. The team showed him around, gave him the run-down of our newest Go! bikes and then sent him out to ride the coastline and conquer the hills of Encinitas on our Townie Commute Go!
Recently, I fell in love. It wasn’t love at first sight, more of a slow burn. I was immediately attracted, but it took some time to make an approach. In fact, it took months and I was so glad that I finally went for it. After our first date, I knew this was the one for me. I even showed my new love to my wife and believe it or not, she was thrilled.
“I want to drink my coffee while I ride to work.” It’s as simple as that. And trust us, we want to too.
Riding an Electra bike can bring back memories and a special sentimental feeling to riders. It's a child-like joy that never gets old. An Electra fan, Michiel V., shared his story and experiences with us on his connection with his Amsterdam.
Q: Why did you choose this Electra bicycle?
From our friends just about two hours north, the folks at Los Angeles Magazine know that there is plenty of adventuring to be done in Southern California's winter season. The mountains and desert are in one direction, and in the other direction, you'll find suburban neighborhoods and (our favorite place) the ocean. Just a few of the awesome activities include kayaking, skiing, swimming, running, and of course, biking.
Electra Bicycle Company started in 1993 and has become the leading lifestyle bicycle brand in North America. It's been more than 20 years since our start, so we decided to take a little trip down memory lane. We talked to Josh, Electra's longest standing employee, about the early days of the company.