Electra Blog


Spotted: Parents Latina

For the 2017 holiday season, Parents Latina put together an awesome selection of toys, game and altogether awesome stuff that kids will go wild for. We love that this article includes a luchador, globe and... Our Electra Sugar Skulls Helmet! With vibrant colors, metallic paint mimicking the shimmer of sugar and intricate designs, this helmet turns heads while protecting heads. Especially when ridden on our Kids' Sugar Skulls 1 20" bike.


Spotted: GQ

So much can happen in a week. Go to the beach... Ride our bikes... Get listed as one of the Coolest Things in the World This Week by GQ Magazine...  Say whaaaat?

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Spotted: Every Day with Rachael Ray

We love the holidays. Who doesn't?? The obvious reason being the food. Always delicious... sweet treats, homemade tamales, other family favorites. Our friends over at Every Day with Rachael Ray know what we're talking about. They out together the ultimate gift guide, filled with all kinds of gifts.



Spotted: Harper's Bazaar

We don't want to toot our own bugle horn, but HONKA HONKA. Our friends over at Harper's Bazaar have assembled the ultimate gift guide for ladies who enjoy the more luxurious products the world has to offer. One of which is our vintage-style Electra Ticino 8D.

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Around 1010: Ice Cream Shops

Ice cream is never a bad idea. Seriously. Just look at our kids' bikes, helmets and bells. Ice cream is a staple for Electra. This is no surprise, considering there are so many mouthwatering ice cream spots near the office. Old-fashioned ice cream, frozen yogurt and gelato. How can we refuse? Here are a few of the Electra team's favorite places to stop by...