Keeping up with technology and innovation trends is always interesting to us here at Electra... especially when those two intersect with other cool things, like the automotive industry. Every year we keep tabs on the North American International Auto Show (NAIAS) that takes place in Detroit, MI, by paying attention to the emerging tech, design and creativity at the forefront of the show.
This year we start with a year-after-year fan favorite - the sports car. 2019 has already seen a huge increase in the combination of sporty aesthetics on tried and true sedans, giving the average driver the ability to have a functional and practical vehicle with the pep and energy of a sports car. At Electra, we strive for this type of innovation in our bikes. Our Men’s Attitude Cruisers combine our love for hotrod culture with the traditional craftsmanship of a great bike.
Electric vehicles have been on the rise for the past decade and with the focus on an all-electric future, this trend isn’t slowing down. The same goes for e-bikes. Check out our Step Over Townie Go! 8i and Townie Go! 8D to see how we are riding the electric wave.
Lastly, we saw some great colors on display at NAIAS. In addition to the traditional greys, blacks and whites, we saw a ton of blues and reds. If you’re a color lover (like us), we have you covered. Our Townie 3i EQ in Satin Midnight Blue, Cruiser Lux 1 in Anthracite and EBC ’93 3i all have eye-catching hues that are sure to turn heads.
In a world of ever-changing technology, Electra is innovating right alongside it to keep you up to date.