All Pink Everything for October

October is a month that’s near and dear to many hearts of those on two wheels. The influx of pink, pink and, you guessed it, more pink is to support and spread the word about Breast Cancer Awareness Month. Let’s be real… cancer sucks and it’s important for us here at Electra to support the fighters and survivors in our lives throughout the month.

One in eight women on the U.S. will be diagnosed with breast cancer... thumbs down. There are endless studies that prove exercise can reduce the risk of breast cancer and can help survivors stay healthy. Exercise lowers estrogen and insulin levels in the body which can decrease breast cancer from developing or spreading. So, why not spend a few hours a week treating your body to a little sweat?

We know, we know, it’s easier said than done, but we’ve got some awesome pink rides that can help you get out there and do just that. If you’re looking for some power behind your pedal, check out our Step-Thru Townie Go! 8i in Rose Gold. If you’re in the market for something more traditional, the Step-Thru Townie Original 3i in Grapefruit is always a winner.

Townie Go! 8i Rose Gold

Step-Thru Townie Go! 8i in Rose Gold

Townie 3i Grapefruit

If you need a little motivation, throw on a couple of practical and fun accessories to make the ride worth it. The Cool Cat Bike Helmet is sure to get you around the block, to the store or through the park looking stylish and safe at the same time. Pair it with the Donut Ding Dong Bell and nothing will stop you from wanting to hop on your bike.

Cool Cat Bike Helmet 

Donut Ding Dong Bike Bell

While every ride will help to reduce the risk of breast cancer, be sure to support the fight. Check out local events in your community to see how you can get involved. Save the tatas!