Electra Blog

Electra Love: Al & Amanda’s Blue Super 72

It never ceases to amaze us what some fans will do to find their perfect Electra. Get ready for an Electra tale that is 11 years in the making and a seriously awesome father-daughter story… This is how Al and Amanda found their Super 72. 

13 Questions with Owen Reilly

Drumroll please... Ba da ba da ba da ba da. It's Owen Reilly and he's got a few things to share with ya, Electra fam.

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Ride back in time with new Fashion Cruisers

Fashion Cruisers are the heart and soul of our passion for design here at Electra. Every detail, from the grips to the bell to the spokes, is carefully crafted to fully embrace artistry, individuality and fun. The best part is that these bikes are created to be an extension of your own personality. Hopefully you’ll fall in love with them as easily as we did.