To preface the story we'd like to share, you should know that here at Electra we draw inspiration from everything around us. This includes tacos from the shop down the street from the office to old school auto trends. This story is about an Electra fan and her bike, Sunshine.
One of America's most beloved morning shows, Good Morning America, celebrated Shark Week by featuring a bunch of shark-related products. But most importantly, they included Electra's Tiger Shark 3i, which the news anchor said was, "possibly the coolest bike he has ever seen."
We're never quite sure where our bikes will pop up next. From up in sky all the way to our own neighborhood publications, we've spotted plenty of Electras on glossy pages across the country. We were surprised to spot some Electras in the following publications.
Southern Living Magazine, March 2016
With another New York Fashion Week in the books, it’s the perfect time to talk about some of our favorite trends for 2019. Here at Electra, we enjoy the vision, attention to detail and artistry of fashion, and are intrigued by what new directions high fashion takes each season. With a watchful eye on the New York runways we’ve decided that the color purple, metallic accessories and highlighter hues are taking center stage in 2019.
Summer is all about letting loose and having a great time. Or, at least giving your inner kid room to run (or ride...?) wild. In what other season can you eat ice cream, cruise the boardwalk and enjoy the beach all at the same time?
Cruisers are classics, but it never hurts to freshen up with a nice new paint job. The new Electra Cruiser Lux collection includes colors that look good along the coastline, on the sandy plains of the desert or on city streets. These bikes still ride smooth... and just for kicks, don't forget to add some Electra accessories to make it your own.