Electra Artistry

Trending: North American International Auto Show 2019

Keeping up with technology and innovation trends is always interesting to us here at Electra... especially when those two intersect with other cool things, like the automotive industry. Every year we keep tabs on the North American International Auto Show (NAIAS) that takes place in Detroit, MI, by paying attention to the emerging tech, design and creativity at the forefront of the show.

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Celebrating 25 Years with EBC '93

Cruisers have a rich history here at Electra. It is the bike... The bike that got us started in a funky So Cal beach town and has remained in our lineup for 25 years. As we celebrate this anniversary year, what better way to continue the festivities than with a new Limited Edition Men's Attitude Cruiser? We humbly introduce EBC '93.