Lifestyle and Accessories

All Pink Everything for October

October is a month that’s near and dear to many hearts of those on two wheels. The influx of pink, pink and, you guessed it, more pink is to support and spread the word about Breast Cancer Awareness Month. Let’s be real… cancer sucks and it’s important for us here at Electra to support the fighters and survivors in our lives throughout the month.


Commuting 101: The Essentials

National Bike Month may be over, but that doesn’t mean the riding stops! If you've stepped up to the challenge (or awesomeness) of commuting by bike Monday through Friday, we recommend outfitting your bike with a few helpful accessories. Get your checklist ready because we’ve compiled a few essentials you’ll want in your bag every time you hit the road.

Front and Rear Lights