Loft


Spotted: Essence Magazine

We have wanderlust year round, but everyone knows summer is the ultimate vacation season. Whether that's going to the tropics, the mountains or somewhere in sunny California, every traveller has a packing list. In the June 2016 issue of Essence Magazine, the editor compiled some of her favorite travel products, one of which is our lovely Electra Ladies' Loft 7D in Teal.

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Trend Update: 2019 New York Fashion Week

With another New York Fashion Week in the books, it’s the perfect time to talk about some of our favorite trends for 2019. Here at Electra, we enjoy the vision, attention to detail and artistry of fashion, and are intrigued by what new directions high fashion takes each season. With a watchful eye on the New York runways we’ve decided that the color purple, metallic accessories and highlighter hues are taking center stage in 2019.




Electra Love: Rhonda & Her Loft 7D

Sometimes it's love at first bike. You may have unexpectedly found your newest two-wheeled crush when passing by a local shop. Or you've done some extensive research and tested bike after bike to make sure it's a perfect match. Either way, we can't wait to share your #ElectraLove and experiences as a first time (or existing) Electra owner.

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