The rumors are true…

Cat’s outta the bag. Believe the hype. We’re going coastal.
Electra will soon be calling the sandy downtown streets of Encinitas, CA, home. We’re checking into a fantastic brick & mortar building with high ceilings and loads of natural sunshine… and the best part is that we’ll be a hop, skip and a jump away from the Pacific Ocean we love so much. You’ll catch us designing bikes, deciphering the latest ding dong bell trends, chatting with local folks and doing what we do best - cruising the 101. We have to put a few Electra touches on the new digs first, but you can count on us moving as early as October of this year.
Check back in for sneak peeks and progress updates!