Blog: April 2016

Spotted: San Diego Magazine, Southern Living, American Way

We're never quite sure where our bikes will pop up next. From up in sky all the way to our own neighborhood publications, we've spotted plenty of Electras on glossy pages across the country. We were surprised to spot some Electras in the following publications.


Southern Living Magazine, March 2016

13 Questions for KC

At Electra, we have a team of hard-working, talented individuals who make this place a great place to work. Just like every family, each of us are far from perfect but pretty close to awesome. Meet the faces behind the bikes and brand starting with Kevin Cox, the president of Electra.

13 Questions for Kevin Cox

Where do you ride?

Can you feel that? It's officially spring, and we are counting down the days until summer. In Encinitas, you'll catch us riding to the local surf spots - Swamis and Moonlight Beach - but we wanted to know where your favorite riding destination is when the sun is shining. We asked friends and fans of Electra and here is what you told us:


42% said "Unhurry up." - I love riding around my city.