New stuff? Yes please.

Bust out the colors, designs and funky patterns. Spring is here, and we're ready to roll in style (as always) with an all-new lineup of lifestyle apparel and bike accessories for 2016. We've already sung the praises of helmet hair... but this new gear is going to knock your socks off... and maybe replace them with some flip flops.



Whether you're riding, walking, crusing or dancing, do it in Electra flip flops. You can even brand your beaches with the Electra logo since it's debossed in the sole. NBD. Electra flip flops come in 12 different designs, each with a reflective logo on the back of the heel.

Towel in a Bag

Grab and go. With our signature reflective elements, this towel folds conveniently into itself, creating a single unit cinched backpack. It's 100% cotton, and to top it off, it has a water-resistant zippered pocket made of ripstop material. Keep yourself and your stuff dry in Electra style.

Thermal Cup

What is a cupholder without a cup? Our new thermal cupmatches the Electra Linear Collection of cup holders and bells. It is made of dual walled stainless steel that keeps your beverage hot or cold. It's also dishwasher safe and has a removable lid, so you can change up your drink every day without any trouble.

Fin Shorts


From on your bike to on the beach, these are for you. Fin shorts have reflective elements on the front and back and mesh pockets. They are also super comfy; they are made of a 4-way stretch and quick dry material. These versatile shorts pair well with Electra apparel—tees to hoodies to socks.

Basket Tote Bags

Great for holding groceries, six packs, or as many tacos as possible. These totes are have authentic Electra designs, a reflective Electra label, and are made of 100% cotton canvas. Oh, they also conveniently snap into most Electra baskets. Yeah, we thought that one through.


Some of your favorite ringer bells got a little upgrade, and we're introducing some new designs inspired by our location in sunny San Diego, CA.