Blog: October 2016


Around 1010: Ice Cream Shops

Ice cream is never a bad idea. Seriously. Just look at our kids' bikes, helmets and bells. Ice cream is a staple for Electra. This is no surprise, considering there are so many mouthwatering ice cream spots near the office. Old-fashioned ice cream, frozen yogurt and gelato. How can we refuse? Here are a few of the Electra team's favorite places to stop by...  


Real Talk: New Cruiser Colors for 2017

Cruisers are classics, but it never hurts to freshen up with a nice new paint job. The new Electra Cruiser Lux collection includes colors that look good along the coastline, on the sandy plains of the desert or on city streets. These bikes still ride smooth... and just for kicks, don't forget to add some Electra accessories to make it your own.


13 Questions for Shota Pearce

There is no one in the world quite like Shota. When he's not in the kitchen cooking up a delicious meal or exquisitely making his daily pour over coffee, he's engineering awesome product for Electra.

13 Questions for Shota Pearce