Blog: 2016

Spotted: Family Circle Magazine

Hurray! May is national bike month, and bike to work week is almost here (week of Monday, May 16)... Although we prefer leisurely rides along the shoreline or on a local bike path, we aren't scared to log a few extra miles and bike all the way to work.

Electra Loves Moms

At Electra, we know moms are pretty great. They work hard, love their kiddos endlessly and know how to put a band aid on that scraped knee like a boss. What to get your awesome mama for Mother's Day? We got your back. Here are some perfect pairings for mothers and daughters.


13 Questions for Kevin Reed

Meet Kevin Reed. If you know Electra, you should know Kevin. He can be spotted in the wild at almost any of our Southern California retailers saying "hi" to bike shop workers and visiting customers.

13 Questions for Kevin Reed

Spotted: San Diego Magazine, Southern Living, American Way

We're never quite sure where our bikes will pop up next. From up in sky all the way to our own neighborhood publications, we've spotted plenty of Electras on glossy pages across the country. We were surprised to spot some Electras in the following publications.


Southern Living Magazine, March 2016

13 Questions for KC

At Electra, we have a team of hard-working, talented individuals who make this place a great place to work. Just like every family, each of us are far from perfect but pretty close to awesome. Meet the faces behind the bikes and brand starting with Kevin Cox, the president of Electra.

13 Questions for Kevin Cox

Where do you ride?

Can you feel that? It's officially spring, and we are counting down the days until summer. In Encinitas, you'll catch us riding to the local surf spots - Swamis and Moonlight Beach - but we wanted to know where your favorite riding destination is when the sun is shining. We asked friends and fans of Electra and here is what you told us:


42% said "Unhurry up." - I love riding around my city.