Cruisers have a rich history here at Electra. It is the bike... The bike that got us started in a funky So Cal beach town and has remained in our lineup for 25 years. As we celebrate this anniversary year, what better way to continue the festivities than with a new Limited Edition Men's Attitude Cruiser? We humbly introduce EBC '93.
We took direct inspiration from the first of what has become BMW's Art Car Series. Painter and sculptor, Alexander Calder, designed the graphics for a BMW 3.0 CSL, playing with color, form and illusion of motion. And that design lead us to create a race ready cruiser that prefers a slow roll. You'll notice a number 93 on the chainguard also found on the Calder car, which is significant to us because that's the year of our founding. Our creative director, Robin Vallaire, recently chatted with Forbes to discuss how Calder's creation sparked the inspiration for EBC '93.
A contrasting two-toned red and white custom paint job flows through the frame, feeling both modern and sleek. Aqua blue pinstriping separates the two colors in a distinctive circular shape that moves from the tank to the chainguard to the seat and chain stays. EBC '93 features cushy puncture-resistant tires, a 3-speed internal gear hub and patented Flat Foot Technology® making every rider feel comfortable and stylish. Just like the original BMW, we consider the EBC '93 a work of art.
Technical features include:
- 6061-T6 Aluminum Bullet Tank Frame
- Shimano Nexus Internal 3-Speed w/ Coaster Brake
- Shimano Nexus Revo Shifter
- Front: Mechanical Front Disc Brake, Rear: Shimano Coaster Brake
- Schwalbe Fat Frank 26" x 2.35 Balloon Tires w/ Puncture-Resistant Kevlar® Guard Casing
Grab your own Limited Edition EBC '93 at your nearest Electra dealer.