Electra Blog

13 Questions for Tanja Norris

It's about time you got to know Tanja Norris... our director of product. When she isn't here overseeing a team of industrial engineers, designers, and product managers, she can be found hanging with her son and adorable boxer pup, Otto.

13 Questions for Tanja Norris

Spotted: Family Circle Magazine

Hurray! May is national bike month, and bike to work week is almost here (week of Monday, May 16)... Although we prefer leisurely rides along the shoreline or on a local bike path, we aren't scared to log a few extra miles and bike all the way to work.

Electra Loves Moms

At Electra, we know moms are pretty great. They work hard, love their kiddos endlessly and know how to put a band aid on that scraped knee like a boss. What to get your awesome mama for Mother's Day? We got your back. Here are some perfect pairings for mothers and daughters.


13 Questions for Kevin Reed

Meet Kevin Reed. If you know Electra, you should know Kevin. He can be spotted in the wild at almost any of our Southern California retailers saying "hi" to bike shop workers and visiting customers.

13 Questions for Kevin Reed

Spotted: San Diego Magazine, Southern Living, American Way

We're never quite sure where our bikes will pop up next. From up in sky all the way to our own neighborhood publications, we've spotted plenty of Electras on glossy pages across the country. We were surprised to spot some Electras in the following publications.


Southern Living Magazine, March 2016