Summer is the perfect time to treat yourself. In Canada Elle's August issue, Electra's ice cream-themed products are listed as must-haves. The Sweetride Flip Flops are your new favorite sandals with a foam sole tapered from heel to toe, and the Soft Serve Towel in a Bag is an ice cream treat that surely won't melt in the summer heat.
Meet our marketing manager, Robin Canedy. She's the voice behind many Editor's Notes on the Electra blog among other things...
Bikes, cars and vehicles. At Electra, we love all of them. In fact, plenty of our bikes have been inspired by cars... even planes and trains! So, we asked a couple employees to play show and tell. Here is a little more about the hot wheels we have rolling around Encinitas and up to the office.
1. Ray and his Vespa
And now we have the pleasure of introducing you to Andy, one of our friendliest territory managers.
13 Questions for Andy Jones
We have wanderlust year round, but everyone knows summer is the ultimate vacation season. Whether that's going to the tropics, the mountains or somewhere in sunny California, every traveller has a packing list. In the June 2016 issue of Essence Magazine, the editor compiled some of her favorite travel products, one of which is our lovely Electra Ladies' Loft 7D in Teal.
To preface the story we'd like to share, you should know that here at Electra we draw inspiration from everything around us. This includes tacos from the shop down the street from the office to old school auto trends. This story is about an Electra fan and her bike, Sunshine.
Meet the one of the personalities behind Electra's customer service line, Chad Majer. Not only does he take a lot of pride in his work, he is also our parking lot regulator. Which he also takes pretty seriously.
13 Questions for Chad Majer
One of America's most beloved morning shows, Good Morning America, celebrated Shark Week by featuring a bunch of shark-related products. But most importantly, they included Electra's Tiger Shark 3i, which the news anchor said was, "possibly the coolest bike he has ever seen."