Ice cream is never a bad idea. Seriously. Just look at our kids' bikes, helmets and bells. Ice cream is a staple for Electra. This is no surprise, considering there are so many mouthwatering ice cream spots near the office. Old-fashioned ice cream, frozen yogurt and gelato. How can we refuse? Here are a few of the Electra team's favorite places to stop by...
Cruisers are classics, but it never hurts to freshen up with a nice new paint job. The new Electra Cruiser Lux collection includes colors that look good along the coastline, on the sandy plains of the desert or on city streets. These bikes still ride smooth... and just for kicks, don't forget to add some Electra accessories to make it your own.
There is no one in the world quite like Shota. When he's not in the kitchen cooking up a delicious meal or exquisitely making his daily pour over coffee, he's engineering awesome product for Electra.
13 Questions for Shota Pearce
Electra bikes can be found all around the world, and we are consistently amazed when we hear from Electra fans in other countries. Here is an awesome story from a new Electra bike owner, Simon.
My name is Simon. I'm someone who likes to share good experiences when I appreciate something, so I wanted to share my experience about discovering Electra.
We love bike bells. It's true. And you guys do, too, because we are constantly selling out of them. This summer we released a bunch of new ringer bells and here are just a few of our favorites...
Today, you get to meet Candice. Not only is she super talented and creative, but a master at paper quilling. Or anything that has to do with paper, really. Her other talents include baking chocolate chip cookies and busting out some mean dance moves. She's also one of Electra's awesome graphic designers.
When the Electra team isn't in the office, there is a very high likelihood you can find us at the beach. Being in sunny San Diego, there is no excuse not to enjoy some Vitamin D, sand and water. It's just too easy to hop on a bike and cruise on over to one of our favorite (locals only) surf spots.
1. Swami's Beach
We all love Vanilla, Orange Pearl and Lilac dearly... but it was time to play with some new colors and combinations for our next installment of the best, most comfortable bike out there. There's only so much you can say about our beloved Electra Townie, so we will let the bikes speak for themselves.
Here are just a few of our favorites:
We always love hearing stories about people getting back on bikes despite their physical injuries. Here's a story from one of our awesome Electra retailers about her grandfather riding a Townie for the first time: