Electra Blog


13 Questions for Robin Vallaire

Meet the mind behind Electra's artistry and originality - Robin Vallaire, Electra's creative director. She has as the utmost appreciation for tacos, old school hip hop and Bruce Lee.

13 Questions for Robin Vallaire




Spotted: Elle Magazine

Summer is the perfect time to treat yourself. In Canada Elle's August issue, Electra's ice cream-themed products are listed as must-haves. The Sweetride Flip Flops are your new favorite sandals with a foam sole tapered from heel to toe, and the Soft Serve Towel in a Bag is an ice cream treat that surely won't melt in the summer heat.



Around 1010: Cars & Vehicles

Bikes, cars and vehicles. At Electra, we love all of them. In fact, plenty of our bikes have been inspired by cars... even planes and trains! So, we asked a couple employees to play show and tell. Here is a little more about the hot wheels we have rolling around Encinitas and up to the office.

1. Ray and his Vespa




Spotted: Essence Magazine

We have wanderlust year round, but everyone knows summer is the ultimate vacation season. Whether that's going to the tropics, the mountains or somewhere in sunny California, every traveller has a packing list. In the June 2016 issue of Essence Magazine, the editor compiled some of her favorite travel products, one of which is our lovely Electra Ladies' Loft 7D in Teal.

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