If you're familiar with our men's Attitude Cruiser - the Moto - you probably know it's kind of awesome. By combining the style of BMX bikes, the strength of mountain bikes and the fun of Electra's cruiser bikes, we've toughened up the classic Moto you've come to know and love with our new Limited Edition Super Moto 8i in Polished Silver.
Summer is all about letting loose and having a great time. Or, at least giving your inner kid room to run (or ride...?) wild. In what other season can you eat ice cream, cruise the boardwalk and enjoy the beach all at the same time?
Sometimes it's love at first bike. You may have unexpectedly found your newest two-wheeled crush when passing by a local shop. Or you've done some extensive research and tested bike after bike to make sure it's a perfect match. Either way, we can't wait to share your #ElectraLove and experiences as a first time (or existing) Electra owner.
Even mini Electra fans deserve to ride in style. Our Kids’ Townie 3i EQ bikes were spotted with some awesome decorations for this summer’s patriotic Fouth of July festivities. Parents Magazine’s article “All American Bike Parade,” gives four easy and inexpensive ways to get your kiddo’s bike parade ready!
Hey, all. It’s been a while. Meet Electra’s newest to the (two-person) marketing team – Jenna Caldwell.
13 Questions for Jenna Caldwell
Every time we receive a fun, inspiring story behind the love a rider has for their Electra, we can't help but smile. That's why we're so excited to share the adventures of Alicia and her Townie, Margaux.
Since the release of our helmet collection last year, we’ve been hard at work cooking up some super cool new graphics and solid color options that will surely heat up your summer cruising. Whether you are looking to play it subtle or be a showstopper, there is a helmet for everyone, to fit any style. We want to keep that awesome brain of yours safe and sound while you ride and look good doin' it.
National Bike Month may be over, but that doesn’t mean the riding stops! If you've stepped up to the challenge (or awesomeness) of commuting by bike Monday through Friday, we recommend outfitting your bike with a few helpful accessories. Get your checklist ready because we’ve compiled a few essentials you’ll want in your bag every time you hit the road.
Front and Rear Lights