Electra Blog

Summer Unplugged: Kids' Sprocket Collection

For adults, summer means longer, warmer days and commuting to work in the sun. But for kids, summer is the most anticipated time of the year. We're talking no school, no homework, days spent at the beach and a lot of ice cream. The only thing that could make summer even better is a sweet ride. Don't worry, we've got them covered.






Helmets: New Colors, New Graphics

Spring has sprung! And if you're lucky enough to live in a part of the world where suprise snow showers are NOT happening... that means it's time to ride again! Dust off those bikes, pump up the tires and give that handlebar bell a few practice rings!