Electra Blog

Celebrating 25 Years with EBC '93

Cruisers have a rich history here at Electra. It is the bike... The bike that got us started in a funky So Cal beach town and has remained in our lineup for 25 years. As we celebrate this anniversary year, what better way to continue the festivities than with a new Limited Edition Men's Attitude Cruiser? We humbly introduce EBC '93.





New Electra Handlebar Candy

Let’s be real here— we just love bells. They’re a stylish way to make some noise and add a personal touch to any ride. We’re constantly brainstorming new designs and colors, meaning there are endless ways to mix and match a bell to your bike. This summer we created new graphic bells, solid color ringer bells and bugle horns. 

Graphic Ringer Bells  



Summer Unplugged: Kids' Sprocket Collection

For adults, summer means longer, warmer days and commuting to work in the sun. But for kids, summer is the most anticipated time of the year. We're talking no school, no homework, days spent at the beach and a lot of ice cream. The only thing that could make summer even better is a sweet ride. Don't worry, we've got them covered.