Electra Blog


New Electra Handlebar Candy

Let’s be real here— we just love bells. They’re a stylish way to make some noise and add a personal touch to any ride. We’re constantly brainstorming new designs and colors, meaning there are endless ways to mix and match a bell to your bike. This summer we created new graphic bells, solid color ringer bells and bugle horns. 

Graphic Ringer Bells  



Summer Unplugged: Kids' Sprocket Collection

For adults, summer means longer, warmer days and commuting to work in the sun. But for kids, summer is the most anticipated time of the year. We're talking no school, no homework, days spent at the beach and a lot of ice cream. The only thing that could make summer even better is a sweet ride. Don't worry, we've got them covered.





Helmets: New Colors, New Graphics

Spring has sprung! And if you're lucky enough to live in a part of the world where suprise snow showers are NOT happening... that means it's time to ride again! Dust off those bikes, pump up the tires and give that handlebar bell a few practice rings!